McDonald's or Burger King. Which one do you prefer?

Today, these two brands are very preferable because they produce fast and practical foods. Therefore, advertisements that these two brands do are very effective on people. Their prices are same and I think their food's tastes are the same so people consider the brand image or some other things. In past days, we interviewed with our group member Tuğçe. That day, she said interesting things.

Why do you prefer Burger King?
Because it is delicious.

How long have you been going to Burger King?
For a long time.

Do you remember how old you were when you first went to Burger King?
Nearly 5.

Why did you chose Burger King in the past?
My parents encouraged me and I was also encouraged by the toys Burger King gives which are advertised in some movies.

What do you think about whether fast food is conditioning or going to Burger King is conditioning?
I think going Burger King is a conditioning.


I know that you prefer Burger King. Why not do you prefer McDonald's?
Because Burger King is very delicious.

As you see, people consider brand image or their habits while they choose. In the examples above, toys which were given by these restaurants and habits are important but these are already important for many people. These restaurants have many selling strategies. Toys are one of the most important strategies. We will continue to search about these strategies.