Second out of the class meeting

Derya, Tuğba, Ömer, Sibel and Tuğçe went to the Pizza Hut in Nautilus. Ömer interview about ‘effect of brands on people’. We will share the interview when it was prepared. And we search the people.

Battle of the beverages

“Coca Cola put up a hoarding for their office on 2nd floor which was smartly hijacked by Pepsi.”

“Pepsi’s love for Coke on April fool’s day.”

The battle of brands have generated some really innovative campaigns over the years. The love affair between Pepsi and Coke is so evident from above ads and this reminds me of some interesting hoarding war between Kingfisher Vs. Jet.

So we conduct a poll in class about coca-cola or pepsi. Poll results coca-cola better than pepsi:

Pepsi: %20

Coca-cola:%65

I can not tell the difference: %5

I do not drink soda: %10

Interview with Efe

We interviewed about McDonald's or Burger King which one do you prefer ? with our classmates Efe and we learned he think of different things.

McDonald's or Burger King. Which one do you prefer?

I prefer McDonald's

Why do you prefer McDonald's?

Because McDonald's patotoes better than burger king patatoes. I think their burger is very tasty. If you are gençturkcell, you can eat cheap and Burger King gives toys which appeal to child .

What do you think about whether fast food is conditioning or going to Burger King is conditioning?

I think fastfood is conditioning if McDonald's does not exist, I would go Burger King.

What else can you tell us? Why do you choose McDonald's?

McDonald's ads is better quality and they are doing special campaigns for countries such as McTurco menu.

What is peace education for our comment?

We can search "peace education for our comment" under three ideas;

Identity Consumption

People change their personal identitiy for adopting fashion. People try to be different but they become the same so people who entegrate in a group lose their identity.

People are encouraged to consumption with various causes which are adapting new group and creating new trend. For instance, people who change into a new condition depend on their new group conditioning. They start to adapt to the new group with new clothes, behaviour and new hair style. They try to be as the people who are in the new group. In short, this variation starts at first with appearance then character. On the other hand, people who get bored from the same things want to create new trend such as tiki girl who have to same brand clothes, eyeglasses, bag, shoes and hair. All of them are one type. Even their conversation belongs to tiki and they go to same cafes such as Starbucks. In short, you understand people which are tiki whenever you see.

Dissatisfaction

Every kind of person is affected by fashion so they become addicted to consumption. This situation is not only based on needs but also fashion and brand.



Unequality

Nowadays we have been living in a consuming community. Therefore, it's normal that people who have got distinct economic status affect each other and they tend to consumption. These situations cause psychological problems.

McDonald's or Burger King. Which one do you prefer?

Today, these two brands are very preferable because they produce fast and practical foods. Therefore, advertisements that these two brands do are very effective on people. Their prices are same and I think their food's tastes are the same so people consider the brand image or some other things. In past days, we interviewed with our group member Tuğçe. That day, she said interesting things.

Why do you prefer Burger King?
Because it is delicious.

How long have you been going to Burger King?
For a long time.

Do you remember how old you were when you first went to Burger King?
Nearly 5.

Why did you chose Burger King in the past?
My parents encouraged me and I was also encouraged by the toys Burger King gives which are advertised in some movies.

What do you think about whether fast food is conditioning or going to Burger King is conditioning?
I think going Burger King is a conditioning.


I know that you prefer Burger King. Why not do you prefer McDonald's?
Because Burger King is very delicious.

As you see, people consider brand image or their habits while they choose. In the examples above, toys which were given by these restaurants and habits are important but these are already important for many people. These restaurants have many selling strategies. Toys are one of the most important strategies. We will continue to search about these strategies.

The first out of the class meeting

Derya, Tuğba, Ömer, Sibel and Tuğçe went to the Burger King. Rest of the group members interview about ' Is fastfood conditioning or brand conditioning? ' with Tuğçe and Sibel. We will put on blog the interview when it was prepared. We took photograph billboards and stores. Then we talked how we will follow a way.

What is Peace Education?

Peace Education means to learn about and to learn for peace.

Learning about peace means obtaining knowledge and understanding of what contributes to peace, what damages it, what leads to war, what does 'peace' mean on each level anyway, what is my role in it, and how are the different levels connected?

Learning for peace means learning the skills, attitudes and values that one needs in order to contribute to peace and help maintain it. For example, this means learning to deal with conflicts without the recourse to violence, learning to think creatively, learning to apply the methods of active non violence or learning to deal with cultural differences in a constructive way.