Billboard advertising

Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.

Infomercial

An infomercial is a long-format television commercial, typically five minutes or longer. The word “infomercial” is a portmanteau of the words “information” & “commercial”. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals.

Radio advertising

Radio advertising as an advertising medium is powerful. Radio advertising is economic. Radio advertising reaches the masses. Radio advertising is intrusive and compelling and reaches a captive audience.

Radio advertising can be a very effective way to get your company's message to a large, broad market: anyone who has access to a radio.

Effects of radio advertisement on consumer and radio advertisements cost cheaper than newspaper and TV advertisement . radio ads is better than other media advertising campaigns.peoplr use radio advertisement and remembered rates of brand name is increase.

Covert Advertising

Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.

Mobile Billboard Advertising

Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially-equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements.
Mobile displays are used for various situations in metropolitan areas throughout the world, including:
• Target advertising
• One-day, and long-term campaigns
• Conventions
• Sporting events
• Store openings and similar promotional events
• Big advertisements from smaller companies
• Others

Celebrity Advertising

Although the audince is getting smarter than smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertesiments, there exist a section of advertisers that still bank upon celebrities and their popularity of advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist on of all sorts of advertising including, television ads or even print advertisements.

Effects of brands on people

We interviewed about effects of brands on people with our group members Derya and Tuğba. Derya and Tuğba are ill conditioned person in our group. They said interesting things.

How much important is brand name important when buy a something?

I have Nike conditioning two years ago. All of my clothes were Nike. My friends called me "walking Nike store". It's a gradual change but I got rid of my conditioning. I focused on Nike although I also searched for brands but unfortunately brand name is still important for me. I know that brand name isn't important for clothes. Derya

My conditioning is related to shoes, watches and eyeglasses. I prefer to brand name because if it has a problem I can find authority. I haven't got conditioning on clothes such as t-shirt, pants. If İt isn't important whether it is brand or not for me. Tuğba