Covert Advertising

Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them "classics," because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In "Fantastic Four: Rise of the Silver Surfer", the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard.

Mobile Billboard Advertising

Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially-equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements.
Mobile displays are used for various situations in metropolitan areas throughout the world, including:
• Target advertising
• One-day, and long-term campaigns
• Conventions
• Sporting events
• Store openings and similar promotional events
• Big advertisements from smaller companies
• Others

Celebrity Advertising

Although the audince is getting smarter than smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertesiments, there exist a section of advertisers that still bank upon celebrities and their popularity of advertising their products. Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist on of all sorts of advertising including, television ads or even print advertisements.

Effects of brands on people

We interviewed about effects of brands on people with our group members Derya and Tuğba. Derya and Tuğba are ill conditioned person in our group. They said interesting things.

How much important is brand name important when buy a something?

I have Nike conditioning two years ago. All of my clothes were Nike. My friends called me "walking Nike store". It's a gradual change but I got rid of my conditioning. I focused on Nike although I also searched for brands but unfortunately brand name is still important for me. I know that brand name isn't important for clothes. Derya

My conditioning is related to shoes, watches and eyeglasses. I prefer to brand name because if it has a problem I can find authority. I haven't got conditioning on clothes such as t-shirt, pants. If İt isn't important whether it is brand or not for me. Tuğba

Second out of the class meeting

Derya, Tuğba, Ömer, Sibel and Tuğçe went to the Pizza Hut in Nautilus. Ömer interview about ‘effect of brands on people’. We will share the interview when it was prepared. And we search the people.

Battle of the beverages

“Coca Cola put up a hoarding for their office on 2nd floor which was smartly hijacked by Pepsi.”

“Pepsi’s love for Coke on April fool’s day.”

The battle of brands have generated some really innovative campaigns over the years. The love affair between Pepsi and Coke is so evident from above ads and this reminds me of some interesting hoarding war between Kingfisher Vs. Jet.

So we conduct a poll in class about coca-cola or pepsi. Poll results coca-cola better than pepsi:

Pepsi: %20

Coca-cola:%65

I can not tell the difference: %5

I do not drink soda: %10

Interview with Efe

We interviewed about McDonald's or Burger King which one do you prefer ? with our classmates Efe and we learned he think of different things.

McDonald's or Burger King. Which one do you prefer?

I prefer McDonald's

Why do you prefer McDonald's?

Because McDonald's patotoes better than burger king patatoes. I think their burger is very tasty. If you are gençturkcell, you can eat cheap and Burger King gives toys which appeal to child .

What do you think about whether fast food is conditioning or going to Burger King is conditioning?

I think fastfood is conditioning if McDonald's does not exist, I would go Burger King.

What else can you tell us? Why do you choose McDonald's?

McDonald's ads is better quality and they are doing special campaigns for countries such as McTurco menu.